video marketing tools

In today’s digital era, promoting your business using video marketing is a smart solution to make your brand go viral. Marketing strategies through video content provide an opportunity for businesses to display various important features of their product more expressively. 

Especially when you produce high-quality video marketing and right on target, it will certainly have a positive effect on your business. 

Not only increase brand awareness and boost conversion sales but also reach global markets and increase engagement with your employees and customers.

So, video marketing production has an important role in the success of your business. Therefore, a video marketing tool is needed to produce videos with good quality and editing to be able to convey marketing messages and give a more personal impression.

According to research, at least 85% of brands use video as a digital marketing strategy. Thanks to the presence of video marketing tools that are getting cheaper and easier to use. So, here are the top video marketing tools to boost your sales.

1. Animoto

Animoto is one of the best video marketing tools for any kind of purposes, such as promotions, advertising, vlogging, and animation films.

With Animoto, you can create videos with the quality of professional videos. So, of course, it can help you grow your business.

There are various kinds of videos that you can make in Animoto, such as explainer videos, tutorial videos, news videos, etc. With this tool, you can also make short videos with slideshow models that are popular among marketers.

2. Adobe Premiere Pro

This is one of the best marketing tools to make high-quality videos. Adobe premiere pro is equipped with many advanced features that can help you produce quality videos.

Adobe Premiere Pro is available for desktops (Windows and macOS), this tool is a leading video marketing tool in advertising, film, and other industries. If you want to create a product demo video with a very attractive appearance, Adobe Premiere will be the right choice for you.

3. FlexClip

Flexclip is a flexible video editing tool to create stunning clips and videos for your marketing campaigns.

The backbone of any cloud-based video editing tool is its library of digital assets as you don’t need to go anywhere or buy any more stuff. Flexclip has a huge collection of text animations, vector elements, transitions, overlays, and over 4 million Royalty-free digital assets that you can use in your projects.

To make your process of creating videos seamlessly, Flexclip also has many pre-made templates that are even well sorted per the industries like education, sports, real estate, etc.

4. FilmoraGo

If you want a free and watermark-free video editing app, this app is the answer! It is suitable for those of you who have limited funds in making promotional videos. 

FilmoraGo has professional video editing features to be able to produce promotional videos for products or businesses that attract attention.

The features on FilmoraGo are very practical, easy to use and various such as animations for subtitles, overlays, filters, trim, and so on. You can download this application through the Playstore and you can access and edit videos on your Android or laptop anytime and anywhere.

5. PowToon

PowToon is a visual communication platform that gives you the freedom to create professional and fully customized videos for your audience.

PowToon has a library of video and presentation templates in a variety of styles that can be edited in real time with their drag-and-drop editor.

You can create presentations, marketing videos, explainer videos, and animations for marketing purposes or employee training purposes in just a few minutes. PowToon has three subscription plans starting at US$19.00 per month.

If you want to give PowToon a try, you can also sign up right away and enjoy some of their limited features for free.

6. Animaker

Animaker is an online video marketing tool for creating animations and live-action videos in real-time which may be suitable for beginners without a design school background and for professionals who want to save time and money. 

Animaker allows you to have access to over 100 million videos and stock photos to create your videos too. They also provide more than 1000 templates for you to create videos using drag-and-drop editors. 

This tool can be a good solution for content marketers, storytellers, and entrepreneurs to create high-quality promotional videos so that you can easily attract the audience’s attention and increase conversion sales. 


Video marketing is an effective marketing strategy for generating leads and attracting new customers. Therefore, use one or more of the top six video marketing tools mentioned above to produce high-quality and amazing videos. 

Every tool has its functions and offers various features and templates that you can use. So, make sure the video marketing tools you choose to match your business needs. So what are you waiting for? It is time for you to create your video marketing.