In the last decade, Alexa ranking became the standard for website ranking and popularity. The performance of most of the websites was analyzed through their Alexa ranking. Alexa ranking depends on website traffic, backlinks, and other metrics.

As is gone, we need to find a trustable alternative to do the competitive analysis and also check our own website performance. The problem is all the other Alexa alternatives don’t have free site info or site audit feature.

You can use Google Analytics to track your website traffic and share the report with the interested but now google analytics is facing some heat from the European Union. Also, it can’t show your performance in comparison with your competitors.

The main purpose of Alexa was to do competitive analysis, and the best part was that it was free of cost.

There is no direct alternative to Alexa ranking but you can use the following tools for competitor analysis.

What is a competitor analysis?

The analytics tools like Google Analytics, Plausible, Simple Analytics, etc. tell you about your own website traffic. It gives you insights about the visitors who are visiting your website so that you can use the data to improve your product and also use it to improve your search engine optimization (SEO) to improve your website traffic.

But none of these tools has a competitor analysis option. To keep an eye on your competitor you need to use another tool.

Competitor analysis is a way to find your biggest competitors online and try to figure out what things they are doing better than you. So that you can adopt the same to attract more traffic to your website.

The competitor analysis includes website traffic, keyword acquisitions, top-performing pages, and visitor analysis which includes the country of origin and the devices they are using.

This will help you to understand more about your competitor’s business and find the missing opportunities that you can use to do better.

How to do competitor analysis?

One of the best ways is to do a website audit. There are many tools online to help you with the website performance audit.

We have curated some of the best-known and useful website checkers available online to do a competitor analysis and gather insights and information about your competitors.

7 tools to check others’ website traffic

After the demise of, most of the tools that are available online are now paid. Most of them are quite expensive too.

SE Ranking

SE Ranking is one of the popular website traffic analyzers and marketing tools which gives you a detailed analysis of your competitor’s website.

Similar to any other tool in this list SE Ranking has many features to help you with your competitor analysis and marketing efforts but it has some of the unique features too like Page changes monitor which alerts you about any modifications on your and your competitor’s site.

SE ranking also allows you to do basic site research for free, even without login very similar to Alexa siteinfo.


Ahrefs is one of the most recommended SEO tools out there. it is truly an SEO expert tool with a lot of features and a large dataset. Ahrefs crawls millions of websites every day to collect datasets to show information like traffic data and other metrics to help you to succeed in your content marketing efforts.

Ahrefs is one of the few SEO tools that have a free plan that you can use to analyze your own websites. No competitor analysis option is available in the free plan. You need to upgrade to a paid plan to use all the features.


SimilarWeb is one of the most popular website traffic analyzers which gives you thorough information about your and your competitor’s website. It provides insights like traffic and from where specifically the viewers are coming from.

SimilarWeb generates a detailed report about websites’ traffic, bounce rate, traffic sources, visit duration, keywords, and backlinks.

It also gives an overview of the referral traffic source like from which social media website the visitors are coming from. It becomes handier if your marketing strategy is focusing on social media outreach.


Semrush is one of the most popular and widely used tools to do keyword tracking, research, analytics, and monitoring. You just need to enter the URL of the website and Semrush will show a detailed analysis of the website’s traffic and other metrics.

Similar to any other SEO tool, Semrush also provides information like visitors’ geographic location, monthly and yearly traffic flow, and which keywords are working and driving traffic for the website.

The best feature of Semrush is its traffic analytics feature. This section gives an overview of the quality of traffic by showing the total number of unique visitors, how many times they visit, how much time they are spending on the website, and on what pages along with total page views and bounce rate.


Neil Patel is considered an SEO guru in the marketing world and Ubersuggest is his brainchild. Ubersuggest is least known as compared to other tools but no less than them.

Ubersuggest is one of the simplest and uses to use SEO tools out there. Most of SEO tools feel complex due to their hundreds of options and features and overwhelm the new user. But Ubersuggest is nothing like them.

It is fewer features than most of the tools in this list but has all the important features, and capabilities that a common SEO expert requires. But the best part is that it is free to use for 3 times a day. Which is very uncommon in the SEO tool market.


Sitechecker is a complete website audit tool that shows all the relevant website information like website traffic, bounce rate, visitor geography, and other metrics.

The best feature of Sitechecker is its detailed SEO reports with a personalized checklist on how you can improve your website and get to the top of search listings like on top of Google.


SpyFu is one of the most feature-rich SEO tools on the list that provide various filters and features to do a detailed analysis. Which makes it a bit complex for beginners.

SpyFu shows all the basic information like website traffic, PPC information, keywords, etc. The best feature is his competitor comparison search which helps you to do a side-by-side analysis and compare your website with your competitor’s.


NightWatch is comparatively new in the SEO tool sector but doesn’t lack behind by any means. It has all the common features but a much better Rank tracker feature


There is no free site ranking tool like available at the moment. But all the tools mentioned in the list are very powerful and will help you in your website traffic analysis and ranking efforts.